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Resource Center » White Papers » Creating a New Language of Nutrition: Cultural Analysis for Nutrition Icons Used in Over 109 Locales
Creating a New Language of Nutrition: Cultural Analysis for Nutrition Icons Used in Over 109 Locales » White Papers
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Creating a New Language of Nutrition: Cultural Analysis for Nutrition Icons Used in Over 109 Locales
12 November 2009 at 11:30am Last edited: 13 November 2009 3:43pm
McDonald's wanted to make nutrition information more accessible and understandable to the average consumer, and determined through extensive research that visual icons representing key food nutrients (protein, for example) were the appropriate course of action. But how does one convey a nutrient in pictures when no established images exist? McDonald’s essentially had to create a new visual “language” of nutrition that could communicate with or without language. Request White Paper: http://www.translate.com/Language_Tech_Center/White_Papers/McDonalds_Nutrition_Icons_Development.aspx
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