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Cross-Cultural Training and Localization » Articles
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Cross-Cultural Training and Localization
12 November 2009 at 10:54am
Whether your organization has a vision for taking its first steps into the global arena or is an established veteran, many companies are seeking new and more effective approaches to broaden their reach and build relationships in foreign markets. The decision to expand into a foreign market should be part of your overall business strategy, not just a sideline. It’s important to ensure your company has reached a level of success and credibility in your local market before attempting to expand. With major financial investments at stake, in addition to potential opportunities gained or lost, many companies underestimate the importance of managing cultural and linguistic challenges. Read on: http://www.translate.com/Language_Tech_Center/Articles/Cross-Cultural_Training_and_Localization.aspx
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